Our mission?
To rebrand the full content suite for America’s flagship airline, blending incredible destinations and adventures with a-list celebrity content.

How?
Reinvented every aspect of their content suite, across print, digital, social, CRM and television to create an accessible and premium product throughout the entire user journey.
Curated a captivating blend of celebrity content, luxury experiences, and inspirational travel content, working with the best photographers, stylists and illustrators around the world.

Awards
Creative Director and Best content launch – Eddie and Ozzie Awards 2018; Best website – Folio awards 2020; Best video series; Telly awards 2020